Make sure that you set up social media accounts on all of the big platforms. Facebook, Pinterest, and Instagram are popular but don’t overlook TikTok and NextDoor either. TikTok is great if you have a fun and engaging personality to give quick virtual tours of the homes you are listing. NextDoor is a neighborhood app. It’s a great place to pick up potential clients, you can share your knowledge of the area as well.
Make sure that you add social sharing buttons to all of your listings online. Potential buyers may want to share their top pics with friends and family, making it easier for them to do so.
Keep an eye on your competitors. Check out their websites. See what they are doing on social media. Take notes! Find out what they are doing wrong and improve upon it. See what they are doing right and replicate it in a way that matches your personality and work ethic.
Make sure to put all of your contact information wherever your name is. On your website, on your social media channels, in print, everywhere.
Create an incredible business card that can be passed out easily and everywhere. Make the card unique. Ensure it stands out from the rest of the realtors in your area.
You want to be the best realtor in the area. This means you have to KNOW the area in which you are selling homes. Try to incorporate as many high-quality photos of the areas around town. Add them to your social media posts. Show off the beauty of the area. You’re not just selling homes, you are selling the area as well.
Create a spectacular content offer in order to collect as many leads as possible. Produce an ebook that will have home buyers freely giving you their email address and zip code. Think along the lines of Things New Homeowners Should Consider Before Purchasing or What Features Should I Look At When Deciding On A New Home.
With the majority of home buyers looking online before ever reaching out to a realtor, great photography is an important part of real estate marketing. Gorgeous photos will gain more views and more showings. Hire a professional that has experience in homes and architecture. Many professional photographers, experienced in this area, can make even a small home look open and inviting. This is one area where saving money shouldn’t even be considered.
Creating a virtual tour of the property helps buyers get a more comprehensive and accurate preview of the property they are considering. This could be the determining factor of them seeing the home in person or not. You could make one yourself, but again, like professional photographers, this is something that might require a professional to get the job done right.
Consider sponsoring a local sports team, school event, or local event. Becoming a sponsor typically means that your business and name will be put on much of the advertising, pamphlets, and uniforms.
Animated videos are a popular trend in advertising today. Outsource the project on a freelance site. Request they make a cute, short, high-quality cartoon video that will establish your brand and name. Be sure to add in your own personality and have it targeted to your area. You can use this video on your website and social media ads.
Start creating boards for each of your properties. It is a great way to share visuals and specific information on each of your listings. Be sure to use targeted local keywords to attract the clients looking for a home in your area.
The majority of consumers are using their phones for their online activity. Because of this, it is imperative that your website is mobile friendly. Another idea would be to get an app made where your clients can view your most recent listings.
Do you know what you can do with those leads you captured when giving away that eBook you made earlier? Those are potential clients. Because they were interested in information about buying homes, you know they are interested in your services! Now, start creating a newsletter that will keep building your relationship with them. Let them know about new listings, open houses, and local market trends.
Do not overlook this part of the article. If you are not aware of Google My Business (GMB), start learning about it now. As we mentioned before, more and more consumers are on their phones searching for things. Many of the searches are “____ near me” If someone near you is looking for a realtor, they will probably search for “Realtor near me” The first thing they will see, more than likely, is a map and then listings of realtors near them. These are Google My Business listings. Did I mention they are free?
Create your GMB page and update it regularly. Google loves when their GMB listings are updated and gives them more authority in the listing order. Again, do not overlook this free marketing tip!
Many markets are overrun with realtors. Consider becoming a niche realtor. Specialize in becoming the go-to realtor for dog owners, or large families, or single professionals. Make a name for yourself in this niche. You’ll become memorable! Something that helps in saturated areas.
If you are comfortable in front of a camera, consider giving a webinar on a topic your clients could benefit from. Allow time at the end for questions and answers. When finished, you can reuse this content on YouTube or add it to your website.
Don’t be afraid of spending a little bit of money on social media ads. Organic reach is dwindling for many all across social media channels, including Facebook. Paid ads are very effective and a great way to get your content in front of a lot of potential clients.
Although lots of people are online searching, it doesn’t hurt to send out tried and true marketing material like mailers. Target your audience in a specific zip code to create qualified leads.
Target your audience by becoming a columnist in a local magazine or newspaper. It is a great way for you to get your name out in the community while growing your “authority” as being one of the best realtors in the area.
Put your name on everything! Pens, koozies, totes, notepads, even coffee cups! Give these freebies out to potential customers, at festivals, community events, and at seminars.
One way to get your name out in the community is to partner with other businesses. Buy advertisement space on the local diner placemat. Donate coffee mugs with your business name to the local coffee shop. Create a welcome basket for your new home buyers using discount coupons to local businesses. Get creative with your partnerships!
Create a great site that is easy to navigate. Show the listings that you currently have, great pictures, and informative content. Take your readers on a tour of the area you cover. Let them get to know the different towns, attractions, and shopping areas. Don’t forget to share with them your favorite eats.
We all know Zillow and so do your buyers! Make sure that you are on Zillow and you have an agent page. Zillow doesn’t just allow people to view homes, they also allow them to view realtors in the areas they are looking. Don’t miss out on this opportunity to get your name and business seen.
Giving your clients a welcome home package after buying a new home is a great way to keep your name in the front of their minds. Check up on them over the years by sending Holiday cards, birthday cards, etc. Create an incentive for past clients to recommend you. Many of your referrals will come from word of mouth.
There are so many marketing strategies that agents can utilize, take advantage of the things that you can do now. Hire professionals to do what you cannot. And always think outside of the box when it comes to marketing yourself and your business. Everyone needs a house. Figure out how you can stand out from the rest of the agents in your area and get started.