By Money For Agents Team
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January 17, 2024
(MoneyforAgents.com) – Cloned voices, ChatGPT-generated listings, and avatars might be the stuff of nightmares. Depending on who you ask, ChatGPT's chatbots, avatars, voice clones, and home descriptions might be the stuff of real estate business nightmares or dreams. According to Northern Virginia Association of Realtors CEO Ryan McLaughlin, "AI has the potential to revolutionize the housing market." "Realtor value, effectiveness, and efficiency can all be increased with AI." Some in the industry are concerned that it would render agents obsolete. Leigh Reed, an agent at Long & Foster in Bethesda, says, "I have heartburn because my daughters may want to become agents someday, and I don't know how much all the disruptions in real estate will change things in the next ten to twenty years." Despite the conflicting feelings, more real estate agents are using AI. For example, Reed and her group create video scripts and listing descriptions using GhatGPT. According to McLaughlin, the goal of the technology is to free up agents' time for customer interactions by reducing the amount of work they must put into mundane chores, all without making them less effective. According to Reed, "[Agents can] sell themselves short if they only use technology." "Human experience and expertise cannot be replaced by AI." Utilizing AI Nowadays Since artificial intelligence is still a relatively new instrument in the industry, its exact usage is difficult to determine. Patrick Hall is a visiting assistant professor of decision sciences at the George Washington University School of Business. He claims that while government agencies and large banks have used AI for decades, brokerages and agents are less established: "Up until now, real estate firms have primarily used AI on the periphery of their operations." Many buyers, sellers, and owners first encountered artificial intelligence (AI) years ago when using the Zillow website's "Zestimate" feature. Agents now use AI for virtual representations, data collection, and listing language. Agent Miguel Calvo of Keller Williams Fairfax Gateway uses ChatGPT to create team training courses, video scripts, and newsletters. "Because I speak Spanish, I'm self-conscious, so technology helps me overcome that," says Calvo. Agents with poor wordsmithing skills could find that their sellers benefit from AI-generated support when listing. Harrison Beacher, a DC agent with Keller Williams Capital Properties, utilizes ChatGPT to build and tidy spreadsheets and presentations and proofread and verify language. However, he asserts that the technique still needs a last proof: "You can't just copy and paste; you have to read and edit it." Chief data officer Thomas Morgan of Bethesda, Maryland-based Bright Multiple Listing Service concurs. His company verifies that agent photographs, logos, and trademarks adhere to its regulations by reviewing its AI-generated listings twice. According to Aaron Nichols, a McLean agent with McEnearney Associates, artificial intelligence can also locate buyers and sellers. "AI has the ability to generate forecast scores regarding an individual's likelihood of selling, predicated on publicly accessible data like the length of their residence and the number of annual home sales in a particular neighborhood," says Nichols. Additionally, it might search through data to identify tenants inclined to buy—for example, a couple who just had a child and might wish to move up. Additional AI applications include virtual staging and 3D modeling, which let buyers see what a house might look like. According to McLaughlin, by using ChatGPT or sharing photos, purchasers can use artificial intelligence (AI) to describe their ideal home instead of utilizing standard platform filters like bathroom and bedroom counts. Additionally, it can point out areas or homes that purchasers might not have found otherwise. AI can assist sellers in comparing the anticipated return on investment and cost of presale remodeling projects. According to McLaughlin, some brokerages also use it to review their agents' previous transactions and determine their activities to increase sales or profits. As agents revert to earlier strategies linked to quicker or more profitable sales, sellers may profit from this. In the real estate industry, AI is not limited to agents. For moving quotes, the Sterling company JK Moving, for instance, employs an AI program that visually measures the volume and size of rooms, furniture, and appliances. The company's president, David Cox, claims this has resulted in a 50% increase in possible daily estimations. As per the Mortgage Bankers Association, lenders have utilized AI for automated underwriting for almost three decades. Additionally, according to Rick Hill, vice president of industry technology at the MBA, emerging AI capabilities, including document identification, fraud protection, next-generation chatbots, and back-office automation, are being assessed. Technology's Boundaries AI is by no means a perfect solution. There are many situations where humans are still required. Although every business will eventually use AI, it has its limitations. For example, AI can't help in the space where Realtors are at their best—giving context, nuances, and their expertise." Chatbots stop responding after the first exchange and are one example of technology not fitting for real estate, even though AI can free agents from repetitive tasks. For an expensive, emotionally charged, and infrequent transaction—which most people only complete once every 12 years or less—agents are the best option for guidance. Real estate agents won't be replaced by artificial intelligence but rather by other agents who utilize technology. Possible Hazards Inadequate supervision of AI use might also expose agents and clients. One of the main problems with text generated by AI is that it might not adhere to the Fair Housing Act, which forbids discrimination. For instance, even if something is positive, you must remove it if it calls out particular schools as "excellent" or states that a house is close to a place of worship. It's a myth that AI is impartial. Still, biases are inadvertently perpetuated through design decisions or the data that's being collected. Even though redlining has been outlawed for decades, algorithms are nevertheless susceptible to lingering bias because data isn't always impartial. However, developers of the more recent AI, such as ChatGPT and Bard, have gone above and beyond in thwarting the inclination toward racist and sexist tirades. Factual inaccuracies, a lack of data privacy protection, and possible infringements on intellectual property rights and copyright are other problems with AI. Although AI can spot odd trends or occurrences and help stop fraud in real estate transactions, it can also be used to commit fraud. According to research, technology can alter text, voice, or video recordings. This technology can be helpful for positive purposes, such as swiftly creating movies and messages from a script. Still, it can also be used as a tool by con artists. According to reports, a few years ago, con artists would take down real estate advertisements, pretending they were for rent, ask for a wired deposit, and then vanish from sight. Thanks to AI, it's much simpler to make a false website. Regretfully, I believe that due to the increased likelihood of false title fraud, title insurance premiums will increase. To estimate property values, some appraisers currently utilize computerized valuation methods; however, experts caution that this might be error-prone, saying that relying too much on Google Maps, walkability scores, and images is not a good idea. It is not enough to click a button and receive a comparative market study based on typical home prices; you must also be aware of aspects like light and view quality. However, advancements in AI could lead to more accurate automated values. For property valuation, some agents use insights for value forecasting and predictive analysis from websites like Redfin and Zillow. Others utilize [the search engine] RealScout to look for target clients' addresses and estimate the worth of properties. AI will make agents more efficient, freeing up more time for clients and generating better, more transparent information for sellers and purchasers, benefiting both parties. AI can enhance "any administrative task that looks at trends and data. Realtors will eventually be able to employ AI to explain long-term trends to homeowners and purchasers. When mortgage rates jumped last year, fear affected the market. However, AI allows you to place the market in a broader context and helps individuals approach the real estate market less emotionally. So, Can AI replace real estate agents? Though the use of AI in real estate is increasing substantially owing to its predictive and analytical skills, it still lacks the human or personal touch like empathy or emotional intelligence, which play a crucial role in customer interactions. So, using AI in real estate would benefit by automating specific tasks, increasing efficiency, reducing human error, and more. Still, it would not completely replace real estate agents.